A Brand Activation Venue in East London

A whole Victorian brewery for your brand, 9am to 11pm. Full day hire from £2,000 + VAT.

Exclusive Hire
The whole building for your brand
From £2,000
Full day venue hire + VAT, AV included
100 Standing
Up to 60 seated
Adidas, Spotify, Samsung
Brands we've hosted

When is your event?

Five quick questions. We'll come back with a tailored proposal covering venue hire, catering, bar, and everything your event needs.

When are you thinking?
Month

What You Are Getting

A Blank Space vs A Building With Character

Plenty of event spaces in London are a blank box: white walls and a concrete floor that you have to dress, light, furnish and cater from scratch. At The Hackney your brand gets a whole restored 1856 brewery on Hackney Road, with the industrial character already built in and nobody else in the building.

A blank event space Exclusive hire The Hackney
Bare walls to dress from scratch Exposed brick, original timber beams and a skylit winter garden, already there
One open room for everything Four spaces: the Winter Garden, The Lounge, The Covered Terrace and The Bar Area
Caterers, bar and furniture to source and hire in Our own kitchen and bar team, with a venue manager and furniture included
Sound and screens to hire in Projector, screens, sound system and wifi, included
A neutral box you light and style yourself A backdrop that photographs as well as it functions

One price for the building, all day. The price we quote is the price you pay.

Pricing

Brand Activation Pricing

The whole venue for the day is one price. Food and drink are quoted to your brief, from canapes to a seated dinner, or bring your own caterer and bar and the buy-outs apply.

Exclusive hire The whole venue, just your brand

Full Day Venue Hire

£2,000 + VAT

  • Exclusive hire, 9am to 11pm
  • Further staff priced to your event
  • Exclusive hire of the entire venue
  • Venue manager, furniture and AV included
  • Projector, screens, sound system and wifi
  • Flexible layouts: theatre, boardroom, banquet or standing

Three-Course Guest Menus

From £70 per person + VAT

  • A seated three-course dinner for your guests, cooked in our own kitchen
  • Menus built around your event
  • Every dietary requirement catered for
  • Canapes and bowl food quoted to your brief

Optional

Catering Buy-Out

£500 + VAT

Applies when you bring in your own caterer instead of using our kitchen.

Optional

Bar Buy-Out

£500 + VAT

Applies when you bring in your own bar service instead of using our bar team.

All prices exclude VAT. With your own caterer and bar, the catering and bar buy-outs apply. No service charge, no hidden extras.

Want The Full Pricing Guide?

The prices above are the headline. The pricing guide and brochure have the food, the drinks and what is included in one place, so you can share them with your team or your agency.

Opens on this page straight away. No calls, no pitch.

Brand Activations

A Backdrop That Makes Your Launch the Story

A launch works when the room is part of the message. Here the whole building is yours: exposed brick, original timber beams and a winter garden under a glass roof, a raw Victorian brewery that photographs as well as it functions.

Put your product on show in the Winter Garden, welcome guests at The Bar Area, run a demo or a talk in The Lounge and take the crowd out onto The Covered Terrace. Bring your banners, projected logos, neon and signage: the brickwork does the rest, as long as nothing is fixed to the walls.

Vagabond took over the Winter Garden with a shoe launch, Gozney fired up its pizza ovens and Impulse set up a pink crystal backdrop. Bring your own production team, or let our kitchen and bar team handle the food and drink. Earlier access for load-in can usually be arranged, and we can run technical rehearsals the day before.

At A Glance

Where
503 Hackney Road, London E2 9ED
Guests
Up to 100 standing or 60 seated
Price
Full day venue hire £2,000 + VAT. Three-course menus from £70 + VAT per person. Own caterer or bar: £500 + VAT buy-out each
Hours
9am to 11pm, guests leave by 11:30pm. Earlier load-in on request
What is yours
The whole venue, not a room in it
Included
Venue manager, furniture and AV: projector, screens, sound system and wifi. Further staff priced to your event
Suppliers
Our own kitchen and bar, with room for your production team and stylists
Getting here
2 minutes from Cambridge Heath Overground, 8 minutes from Bethnal Green Underground

How It Works

From First Message to Launch Day

01

Tell Us What You Need

Send us your date, your numbers and the idea, and we will check availability.

02

Visit The Venue

Walk the space with us and see where the product, the bar and the crowd could go.

03

Your Proposal

One document covering venue hire, food, drink and AV. The price we quote is the price you pay.

04

Load In And Launch

A deposit secures your date. From then on, our events team works with yours on the detail.

Before You Enquire

Brand Activation Questions

How much does a brand activation or launch at The Hackney cost?

Full day venue hire at The Hackney is £2,000 + VAT for the whole venue from 9am to 11pm, with your venue manager, furniture and AV included. Further staff are priced to your event. Food and drink are charged on top and quoted to your brief. Three-course guest menus start from £70 + VAT per person. There is no service charge and no hidden extras: the price we quote is the price you pay.

How many guests can The Hackney hold for a launch?

The Hackney holds up to 100 standing for a launch or reception and seats up to 60 for a dinner. The space reconfigures for product displays, presentations, dining or networking. If you need more than 100 standing, we are probably not the right fit, and we are happy to say so.

Will we have the venue to ourselves?

Yes. The Hackney is exclusive hire only, so your brand has the whole building: the Winter Garden, The Lounge, The Covered Terrace and The Bar Area. No other events, no shared spaces and no passing trade walking through your activation.

Can we brand the whole space?

Yes. The Hackney's exposed brick and industrial interior work as a blank canvas for branding. Clients regularly bring pull-up banners, projected logos, neon signs, bespoke signage and custom table settings. We ask that nothing is fixed permanently to walls or floors, so no nails, screws or adhesive on the brickwork. If you are planning a full wrap or large-scale installation, talk to us early and we will confirm what is possible.

Can we bring our own production team and suppliers?

Yes. The Hackney welcomes your own production team, stylists and suppliers, and we coordinate with external production teams as standard. Most clients use our in-house kitchen and bar team because it keeps everything under one roof; if you want to bring in your own caterer or bar, tell us when you enquire and we will include it in your quote. A £500 + VAT catering buy-out applies when you bring in your own caterer, and a £500 + VAT bar buy-out when you bring in your own bar.

What time can we get in to set up?

Hire at The Hackney runs from 9am to 11pm, with guests leaving by 11:30pm. If you need earlier access for load-in or production setup, that can usually be arranged: tell us when you enquire and we will share the current rate. We can also manage technical rehearsals the day before.

What AV is included?

The Hackney includes a projector, screens, a sound system covering the whole venue and wifi throughout in the venue hire. We can support presentations, product demos and live streaming. Tell us what you need during planning and we will confirm what is included and what needs bringing in.

What food and drink can you provide?

The Hackney has its own kitchen and bar team: canapes, bowl food and three-course dinners, with signature cocktails from the bar. Every dietary requirement is catered for, including vegetarian, vegan, gluten-free, halal and kosher.

Which brands have held events at The Hackney?

The Hackney has hosted brand activations and launches for Vagabond, Gozney and Impulse, and past activations include Adidas, Spotify, Samsung and Coca-Cola.

Can we have music or a DJ?

Yes. The Hackney has a built-in sound system covering the whole venue that connects to Spotify, and DJs are fine. Live performers work too, within our neighbours' limits: acoustic groups up to a quartet, finishing by 10pm.

Which days can we book?

Weekdays are The Hackney's main corporate availability, and we host everything from Monday morning workshops to Friday evening launches. Our Check Your Date page shows live availability.

How far ahead should we book?

Most corporate events at The Hackney book four to eight weeks ahead, and summer Fridays go earliest. Weekday dates are often available at shorter notice, so it is always worth asking.

Where is The Hackney and how do guests get there?

The Hackney is at 503 Hackney Road, London E2 9ED. Cambridge Heath Overground is a 2-minute walk and Bethnal Green Underground on the Central line is 8 minutes away. There is no on-site parking; Hackney Road has metered parking during the day and free parking from 7pm to 8am.

Is the venue accessible?

Honestly, not fully. The Hackney is a Victorian brewery with a protected facade, so there is a 15cm step at the entrance and the pavement is too narrow for a permanent ramp. The doorway is wide enough for a wheelchair with a little help. We do not currently have accessible toilets. If this matters for any of your guests, tell us up front and we will be straight with you.

Can we visit before we book?

Yes. The Hackney runs venue visits so you can walk every space with us and talk through how your activation could run. Book a visit through our Check Your Date page.

Planning an away day, a conference or a Christmas party instead? See away days, all our corporate events and Christmas parties.

Your Next Step

Is Your Date Free?

Pick a date and see what is open. If it is free, the next step is a quick chat about your launch, not a sales pitch.

Weekday dates are often available at short notice.